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Audio-Technica

Audio-Technica provides complete audio setup at Spiritland

Audio-Technica provides for Spiritland

Audio-Technica provides for SpiritlandA recent collaboration between London-based venue Spiritland and Audio-Technica UK has seen a variety of the company’s products installed in the venue to help deliver a diverse offering of interviews, Q&A sessions, DJ sets, album playbacks and radio output.

Created as a space to “celebrate artistry and indulge the senses”, Spiritland combines café, bar and radio station with an in-depth musical programme seven days a week (already featuring the likes of guest DJs Jarvis Cocker, Andrew Weatherall and La Roux).

Spiritland’s sound system features a unique pair of Living Voice loudspeakers, valve amplification from Italian manufacturer Atelier du Triode and a towering Kuzma turntable. At the very beginning of the audio chain is Audio-Technica’s ART1000 direct power moving coil cartridge which is employed to provide perfect audio reproduction from the turntable onwards. Additional cartridges selected from Audio-Technica’s new VM moving magnet range are used for vinyl playback from the separate twin decks at the DJ booth.

Five pairs of Audio-Technica’s flagship M-Series headphone, the ATH-M70x, and five BP40 large-diaphragm dynamic microphones are the foundation of the radio studio set-up (with limited edition matte grey ATH-M50xMG headphones available for visiting artists at the DJ booth); while U853R condenser hanging microphones are also installed from the ceiling for ambient sound pickup of the audience in the main seating area. The company’s ATM610a hypercardioid dynamic and BP892 subminiature condenser headworn microphones also feature for live panel and interview sessions.

Audio-Technica UK were also able to provide a solution for the spoken word and background audio with six Apart Audio Mask 6T two-way speakers mounted above the café/bar area, powered by Apart’s four-channel REVAMP4120T bridgeable power amplifier. The Mask 6T’s sleek, curved cabinet design fits well with Spiritland’s considered design aesthetic, while an additional REVAMP4120T powers different pairs of vintage bookshelf speakers which are located in each of the venue’s four restrooms.

Audio-Technica provides for SpiritlandOverall the Audio-Technica microphones, headphones and cartridges employed in Spiritland’s signal chain help complete a mix of original analogue equipment, while also playing a part towards the output generated from the venue’s editing and streaming facilities.

“Spiritland is a huge operation in a small space with elements including hospitality, nightly DJ sets, radio broadcasts, live talks, a retail offering and more – and Audio-Technica are involved in every aspect,” said Spiritland’s artistic director Paul Noble. “They have been a fantastically supportive partner in this project.”

This article is originally from www.audiomediainternational.com

Please contact us for more information about Audio-Technica products.

Audio-Technica Microphones Selected for Barbra Streisand’s Live Recording of “The Music, The Mem’ries The Magic” Concert Tour

Barbra Streisand

Audio-Technica, a leading innovator in transducer technology for over 50 years, is proud to be the manufacturer of choice for noted live and studio engineer David Reitzas, as he continues his longtime association with legendary artist Barbra Streisand. Reitzas (whose other credits include such acts as The Weeknd, Josh Groban, Andrea Bocelli, Seal, Stevie Wonder, Guns N’ Roses and many more) has been Streisand’s go-to engineer since 1993, for both studio and live album projects. In the early 90’s, Reitzas was working with producer and songwriter David Foster, when Foster was hired to produce Streisand’s Back to Broadway album, the follow-up to her smash hit The Broadway Album. Since then, Reitzas has been behind the glass for nearly every one of her studio projects and every single live album. Unsurprisingly for an artist of Streisand’s stature, Reitzas is tasked with capturing detailed multi-track recordings of nearly every single performance, and his arsenal of Audio-Technica mics has proven to be a good fit for the enterprise. 

“For the first several years I was recording Barbra’s live concerts, I noticed that certain mics they were using on stage were not ideal for the recording mix after the fact. We did what we could, but in my opinion there wasn’t enough rejection between the channels, considering the ensemble of 70-plus musicians and the carefully assembled array of stage monitor wedges. Everything was bleeding through to everything else, and it sounded great in the hall, but the recordings needed a more nuanced approach. Sometime around the mid-2000s we tried out the Audio-Technica AE5400 Cardioid Condenser Handheld Microphone on her lead vocal, and it was a revelation, both in terms of the live sound and the recording. It was great on her voice, and the channel isolation was a mixer’s dream. That mic, or the wireless iteration AEW-T5400a paired with A-T’s 5000 Series wireless, has been the rig of choice ever since, including for the recent tour, The Music, The Mem’ries, The Magic.” 

Streisand’s flawless mic technique helps make Reitzas’s job easier. He notes, “She is such a pro at naturally using a microphone. She knows when she belts out to hold the microphone out a bit in the right position, and when she’s singing more intimately she brings it up closer to her mouth. With the AE5400, the proximity effect is just perfect. Her range is incredible, so you need a microphone that can pick up the subtleties of when she’s like singing in a lyrical, personal style, and then her signature high, long notes where she’s belting it out needs to also be able to be handled properly. Studio work and live performance are obviously very different, but one of the goals is to bring the fidelity and warmth of the studio experience to a live concert hall, and that involves using microphones that capture the nuances of her voice. I couldn’t be happier with the AE5400 for the whole range – it’s just perfect for her.” 

An important element for Reitzas is one that is overlooked by some live recording engineers: the sound of the audience. “Barbra and her audiences have a deep mutual respect, so she interacts with them quite a bit. And they love her, so they freak out! It’s been an ongoing goal of mine to capture those audience reactions as precisely as possible. On this recent tour, I used an A-T mic that I hadn’t used before: the BP4025 X/Y Stereo Field Recording Microphone. It was exactly what I had been looking for – a nice wide, open sound, and enough rejection to where it was pretty directional but also wide so that I could capture a lot of people. And I also liked that it’s a nice small stereo mic that didn’t get in the way of the audience when I put it up on a stand, blocking the line of sight. So we ended up using a total of six stereo BP4025’s throughout the perimeter of the floor, and it was perfect.” 

Beyond this, the rest of the mic setup is very heavy on A-T products. Reitzas remarks, “We’ve used the AT4060a Cardioid Condenser Tube Microphone on the overheads of the drums, for the bass cabinet we’ve used an AT4050 Multi-pattern Condenser Microphone, and for percussion we’ve used the AT4081 Phantom-powered Bidirectional Ribbon Mic, with additional AT4050’s on things like tympani and horns. We also use AT4041 Cardioid Condenser Microphones to capture the overall sound of the stage. So many of these mics end up back with us in the studio too, when we’re working on the studio productions. And I love my ATH-M50x and ATH-M70x Professional Monitor Headphones. I use the M50’s all the time, and so does Barbra.” 

Reitzas adds, “It’s such a comforting feeling to have an intimate relationship with the products and people of Audio-Technica. They’ve been in the microphone business for over 50 years now, so the trust I have in their products is strong, and the personal care and attention they give to their artists and engineers is second to none. It gives me great confidence to know that when I choose an A-T mic for capturing a specific character of sound, it will always deliver the perfect result!” 

This article is originally from www.audio-technica.com

Please contact us for more information on Audio-Technica products.

PL+S 2017: Audio-Technica launches AT5047 studio mic

Audio-Technica has announced a new addition to its flagship 50 Series studio microphone range – the AT5047 cardioid condenser model – at Prolight + Sound 2017.

Following the original AT5040 vocal microphone and AT5045 condenser instrument microphone, Audio-Technica’s new AT5047 broadens the scope of the line-up with its improved dynamic performance.

Based on the distinctive, four-rectangular-diaphragm design of the AT5040, the AT5047 is a cardioid condenser with a transformer-coupled output that delivers a noticeably smooth sonic character and ensures high SPL handling without the risk of overloading mic preamps or console inputs. With its ability to cope with wide variances in dynamic range, the new model is designed for outstanding performance on everything from brushed snare drums to powerful vocals, guitar amps to brass instruments.

In common with the rest of the 50 Series, the AT5047 is hand-assembled and crafted from aluminium and brass, with an internal shock mount that decouples the capsule from the microphone body. The elegant, custom-designed AT8480 mount, included with the AT5047, also ensures isolation from knocks and transmitted vibrations in the studio.

Supplied in a hard-shell carry case with die-cut foam compartments, the AT5047 has a recommended retail price of £3499 / €3999 inc VAT and will be available in Europe from summer 2017.

This article is originally from audiomediainternational.com and soundonsound.com

Please contact us for more information.

Audio-Technica ATUC-50 Conference System Launch & Training

ATUC-50 Conference System

On the 21st of February Audio-Technica South Africa, distributed by ApexPro, officially launched the ATUC-50, an innovative new offering from Audio-Technica in the conferencing space. Audio-Technica’s Conference Business Development Manager EMEA, Sandra Kellerman, came all the way from Denmark to officially launch the exciting new ATUC-50 Digital Discussion System and offer in-depth training on its use and features. The event was held at the picturesque Blandford Manor conferencing venue in northern Johannesburg.

This new entry-level system has raised the bar for sound quality and speech intelligibility with its 24-bit/48kHz uncompressed digital audio and is extremely easy to use along with plug and play functionality. With a 5 year warranty the ATUC-50 offers reliable, clear and intelligible communication to significantly increase meeting efficiency and effectiveness.

Aadil Matwadia, National Sales Manager for ApexPro had this to say; “I really found the training to be very informative. It was very useful to see what we are up against in the market place with this system. The ATUC-50’s ease of set up and sound quality were the highlights for me”.

After two very successful training sessions in Johannesburg, Sandra went on to Cape Town where customers were again very enthusiastic about the system. We predict that the ATUC-50 will find many fans in South Africa as an easy to use, highly adaptable and great sounding system in the entry-level tier of conferencing.

ATUC-50 Conference System

Audio-Technica expands their network mic offering at ISE 2017

Audio-Technica debut mics at ISE 2017

Audio-Technica debut mics at ISE 2017The company’s complete ATUC-50 digital discussion system was also on display for the first time – with a variety of seminars on the ATUC-50 and general microphone specification and deployment occurring during the show.

The ATND931 Dante six-inch gooseneck microphone and ATND933 Dante hanging microphone are both available in a number of configurations, including black and white colour options and a selection of three polar patterns (cardioid, hypercardioid and MicroLine). All configurations come standard with the new ATND8734 ceiling-mount power module with Dante network output, offering a solution for integrating these new microphones with a Dante network without the need for a separate, standalone audio interface.

The ATND8734 comes equipped with an 80 Hz low-cut UniSteep filter, selectable for a flat response or low-frequency roll-off, as well as a three-position input gain level selector (+30 dB, +40 dB, and +50 dB) and green/red LEDs. All features may be configured and controlled remotely via third-party software.

ISE 2017 also represented the first showing of Audio-Technica’s complete ATUC-50 digital discussion system with the recently introduced ATUC-50INT interpretation unit. The ATUC-50INT received its first showing at ISE at the Audio-Technica booth.

Audio-Technica also hosted a seminar focused on the ATUC-50 on Friday 10 February. The seminar provided an introduction and guide to easy set-up, programming and system integration for integrators, end-users and distributors.

In addition, Audio-Technica technical director Zsolt Zold hosted two seminars as part of the InfoComm FlashTrack programme on Wednesday 8 February. The seminars dealt with microphone choice, performance and positioning for conference environments.

This article is originally from Audio Media International.

Prosound will be hosting a free Audio-Technica ATUC-50 Conference System Launch and Training Event

If you are a system integrator, audio-visual consultant, rental company or an existing or prospective conferencing system user, get your RSVP in for the launch of the exciting new Audio-Technica ATUC-50 Digital Discussion System. This new entry-level system has raised the bar for sound quality and speech intelligibility with its 24-bit/48kHz uncompressed digital audio and is extremely easy to use along with plug and play functionality. The ATUC-50 offers reliable, clear and intelligible communication to significantly increase meeting efficiency and effectiveness.

As well as an overview of the system’s features, this event will also feature more in depth training on its use. Please RSVP to vunene@prosound.co.za with your name, company name and the link to your website as well as the session time that you’d like to attend. Space is of course limited. We hope to see you there!

Audio-Technica at CES 2017: Purity of Sound

Audio-Technica took Las Vegas by storm at CES 2017 to unveil the latest and greatest in audio gear, ranging from phono cartridges to headphones to turntables.

Sound Reality Hi-Res Audio HeadphonesIntroducing Live Sound Series Headphones

Audio-Technica’s new line of headphones is designed to bring the concert experience with you everywhere you go. These new high-quality in-ear models utilize newly developed multiple-driver designs and additional innovations to deliver rich, powerfully immersive sound.

The Live Sound Series features five models, each furnished with an inline microphone and controller, as well as detachable 3’ 9” cables featuring their new A2DC (Audio Designed Detachable Coaxial) connector.

The ATH-LS400iS provides exceptionally detailed sound thanks to an innovative quad balanced armature driver design. The ATH-LS300iS features a triple balanced armature driver that provides powerful, efficient sound distribution and a smooth, even tonal balance across an extended frequency range. The ATH-LS200iS’ dual balanced armature design with a super-tweeter and a full-range driver delivers ultra high-frequency sounds. The ATH-LS70iS and ATH-LS50iS utilize their newly designed Dual Symphonic Driver, which aligns two full-range drivers in a single housing and powers them simultaneously, a configuration that yields a balanced sound with deep, articulate bass and clear midrange and high frequencies. The Live Sound Series will be available in Spring 2017.

Unveiling Sound Reality Hi-Res Audio Headphones

Music lovers and audiophiles seeking top-quality reproduction of their favourite music are in for a treat. Audio-Technica’s newest Sound Reality headphones were designed with the most critical listeners in mind. These new models allow listeners to fully enjoy the sonic benefits of high-resolution audio; it’s digital audio reproduction at its best. The Sound Reality series features six new models: the in-ear ATH-CKR100iS, ATH-CKR90iS and ATH-CKR70iS, the over-ear wireless ATH-DSR9BT and ATH-DSR7BT and the over-ear ATH-SR9. With such a wide range of models there’s something for every type of listener to enjoy. The ATH-DSR9BT Wireless Over-Ear Headphones with Pure Digital Drive made a splash at the show, receiving a CES 2017 Innovation Honoree Award from the CTA as well as a CES 2017 Editors’ Choice Award from Reviewed.com. The Sound Reality Series will be available in Spring 2017.

Meet the Next Generation of SonicFuel® Headphones

SonicFuel® HeadphonesAudio-Technica’s SonicFuel line was designed for active, daily use; providing ATH-AR3BTlisteners with outstanding value and an immersive listening experience you can take them anywhere. CES is proud to introduce the next generation of SonicFuel headphones with four new models including the on-ear wireless ATH-AR3BT, on-ear ATH-AR3iS, in-ear ATH-CKR50iS and in-ear ATH-CKR30iS.

The ATH-AR3iS and ATH-AR3BT headphones feature a new dynamic driver with a powerful magnetic circuit to deliver impactful bass with extended frequency response. This new on-ear model is compact and foldable, making it perfect for life on the go. The ATH-CKR50iS in-ear headphones feature a redesigned shape that fits unobtrusively into the ear. The ATH-CKR30iS boasts a smaller-sized body and angled eartips, ensuring a comfortable fit for every listener. The newest SonicFuel headphones will be available in Spring 2017

VM-Type Phono CartridgesGet Spinning With VM-Type Phono Cartridges

Audio-Technica’s new VM line of phono cartridges builds upon our history, dating back to the original A-T cartridges released in the 1960s. Nine new VM models include three different cartridges bodies and three different stylus shapes, to deliver optimized playback of all types of stereo, mono and 78 RPM records. Each model utilizes our patented V-shaped Dual Magnet design along with a host of modern improvements. The line-up is built around the 700 Series, 600 Series and 500 Series cartridge bodies, with various models utilizing one of three different types of styli – special line contact, elliptical or conical. The 700 Series delivers the highest levels of moving-magnet cartridge performance and includes three models: VM760SLC, VM750SH and VM740ML. The 600 Series features the VM610MONO and VM670SP cartridges, which are specially designed for the playback of mono and 78 RPM records, respectively. The 500 Series cartridges provide superior audio quality and outstanding value and includes four models: VM540ML, VM530EN, VM520EB and VM510CB. The full line of VM-Type phono cartridges will be available in February 2017.

This article is originally from Audio-Technica USA’s blog.
Please contact us for more information.

Audio-Technica Unveils New Products at NAMM2017

NAMM2017 took place from January 19th to January 22nd and over 100,000 attendees from across the globe descended upon Anaheim, California for the biggest week in professional audio.

ATM350a Instrument Microphone Systems

Audio-Technica’s full line of ATM350a Instrument Microphone Systems were on display, allowing visitors to get a first-hand look at how these mounting systems operate. Built for life on the road, the ATM350a is available in six distinct systems providing mounting solutions for a host of instruments including: pianos, drums, woodwinds, percussion and more.

Studio Headphone Packs

Audio-Technica’s new studio headphone packs allow everyone in the studio unmatched audio quality only M-Series headphones can deliver. The ATH-PACK4 includes one ATH-M40x and three pairs of the ATH-M20x, whereas the ATH-PACK5 includes one ATH-M50x and four pairs of the ATH-M20x. The ATH-M40x and ATH-M50x are ideal for the engineer behind the mixing board, while the ATH-M20x headphones are perfect for the musicians in the recording booth. Studio Headphone Packs will be available in February 2017.

This post is originally from the Audio-Technica USA blog.

First Love Generation Chooses Electro-Voice

First Love Generation Chooses Electro-VoiceVictor Vermaak, Prosound’s church audio specialist, worked closely with First Love Generation in Ruimsig to design an audio system that would fulfill their requirements for their overflow/lecture room. In the end, he met and exceeded their expectations with an Electro-Voice solution incorporating Zxa1 powered speakers.

The system will serve to provide sound for video playback as well as audio from the main church. They went with the EV Zxa1’s to keep the same sonic character of the EV EKX used in their main church.

Other Prosound supplied equipment includes a Midas M32 console, Audio-Technica 3000 series wireless belt pack systems with DPA D-fine headset mics as well as Audio-Technica 3000 series handhelds.

Audio-Technica Sponsors SA eSports

Audio-Technica Sponsorship

Audio-Technica partnered with nAvTV as a title sponsor of the Gigabyte Dota 2 Challenge at Greenstone Mall in June 2016, the 3rd such event hosted in Gauteng’s biggest shopping malls. South Africa’s top Dota 2 teams battled it out for a place in the finals at Cradlestone and for a share of the R150 000 prize pool.

Audio-Technica BPHS-1 Broadcast Headsets helped the live commentary team sound their best in the venue and on the live broadcast to thousands of eSports fans watching around the world. The competitors were kept isolated from the extremely noisy, bustling mall environment by Audio-Technica ANC9 Quietpoint Active Noise Cancelling Headphones. In this demanding environment the players were able to concentrate, perform at their best and communicate effectively with their teammates thanks to the ANC9’s superb noise cancelling technology.

For the uninitiated, it is estimated that eSports will account for revenues of $436 Million in 2016. South Africa’s presence in this new market is rapidly catching up to the rest of the world.