A recent collaboration between London-based venue Spiritland and Audio-Technica UK has seen a variety of the company’s products installed in the venue to help deliver a diverse offering of interviews, Q&A sessions, DJ sets, album playbacks and radio output.
Created as a space to “celebrate artistry and indulge the senses”, Spiritland combines café, bar and radio station with an in-depth musical programme seven days a week (already featuring the likes of guest DJs Jarvis Cocker, Andrew Weatherall and La Roux).
Spiritland’s sound system features a unique pair of Living Voice loudspeakers, valve amplification from Italian manufacturer Atelier du Triode and a towering Kuzma turntable. At the very beginning of the audio chain is Audio-Technica’s ART1000 direct power moving coil cartridge which is employed to provide perfect audio reproduction from the turntable onwards. Additional cartridges selected from Audio-Technica’s new VM moving magnet range are used for vinyl playback from the separate twin decks at the DJ booth.
Five pairs of Audio-Technica’s flagship M-Series headphone, the ATH-M70x, and five BP40 large-diaphragm dynamic microphones are the foundation of the radio studio set-up (with limited edition matte grey ATH-M50xMG headphones available for visiting artists at the DJ booth); while U853R condenser hanging microphones are also installed from the ceiling for ambient sound pickup of the audience in the main seating area. The company’s ATM610a hypercardioid dynamic and BP892 subminiature condenser headworn microphones also feature for live panel and interview sessions.
Audio-Technica UK were also able to provide a solution for the spoken word and background audio with six Apart Audio Mask 6T two-way speakers mounted above the café/bar area, powered by Apart’s four-channel REVAMP4120T bridgeable power amplifier. The Mask 6T’s sleek, curved cabinet design fits well with Spiritland’s considered design aesthetic, while an additional REVAMP4120T powers different pairs of vintage bookshelf speakers which are located in each of the venue’s four restrooms.
Overall the Audio-Technica microphones, headphones and cartridges employed in Spiritland’s signal chain help complete a mix of original analogue equipment, while also playing a part towards the output generated from the venue’s editing and streaming facilities.
“Spiritland is a huge operation in a small space with elements including hospitality, nightly DJ sets, radio broadcasts, live talks, a retail offering and more – and Audio-Technica are involved in every aspect,” said Spiritland’s artistic director Paul Noble. “They have been a fantastically supportive partner in this project.”
Audio-Technica took Las Vegas by storm at CES 2017 to unveil the latest and greatest in audio gear, ranging from phono cartridges to headphones to turntables.
Introducing Live Sound Series Headphones
Audio-Technica’s new line of headphones is designed to bring the concert experience with you everywhere you go. These new high-quality in-ear models utilize newly developed multiple-driver designs and additional innovations to deliver rich, powerfully immersive sound.
The Live Sound Series features five models, each furnished with an inline microphone and controller, as well as detachable 3’ 9” cables featuring their new A2DC (Audio Designed Detachable Coaxial) connector.
The ATH-LS400iS provides exceptionally detailed sound thanks to an innovative quad balanced armature driver design. The ATH-LS300iS features a triple balanced armature driver that provides powerful, efficient sound distribution and a smooth, even tonal balance across an extended frequency range. The ATH-LS200iS’ dual balanced armature design with a super-tweeter and a full-range driver delivers ultra high-frequency sounds. The ATH-LS70iS and ATH-LS50iS utilize their newly designed Dual Symphonic Driver, which aligns two full-range drivers in a single housing and powers them simultaneously, a configuration that yields a balanced sound with deep, articulate bass and clear midrange and high frequencies. The Live Sound Series will be available in Spring 2017.
Unveiling Sound Reality Hi-Res Audio Headphones
Music lovers and audiophiles seeking top-quality reproduction of their favourite music are in for a treat. Audio-Technica’s newest Sound Reality headphones were designed with the most critical listeners in mind. These new models allow listeners to fully enjoy the sonic benefits of high-resolution audio; it’s digital audio reproduction at its best. The Sound Reality series features six new models: the in-ear ATH-CKR100iS, ATH-CKR90iS and ATH-CKR70iS, the over-ear wireless ATH-DSR9BT and ATH-DSR7BT and the over-ear ATH-SR9. With such a wide range of models there’s something for every type of listener to enjoy. The ATH-DSR9BT Wireless Over-Ear Headphones with Pure Digital Drive made a splash at the show, receiving a CES 2017 Innovation Honoree Award from the CTA as well as a CES 2017 Editors’ Choice Award from Reviewed.com. The Sound Reality Series will be available in Spring 2017.
Meet the Next Generation of SonicFuel® Headphones
Audio-Technica’s SonicFuel line was designed for active, daily use; providing ATH-AR3BTlisteners with outstanding value and an immersive listening experience you can take them anywhere. CES is proud to introduce the next generation of SonicFuel headphones with four new models including the on-ear wireless ATH-AR3BT, on-ear ATH-AR3iS, in-ear ATH-CKR50iS and in-ear ATH-CKR30iS.
The ATH-AR3iS and ATH-AR3BT headphones feature a new dynamic driver with a powerful magnetic circuit to deliver impactful bass with extended frequency response. This new on-ear model is compact and foldable, making it perfect for life on the go. The ATH-CKR50iS in-ear headphones feature a redesigned shape that fits unobtrusively into the ear. The ATH-CKR30iS boasts a smaller-sized body and angled eartips, ensuring a comfortable fit for every listener. The newest SonicFuel headphones will be available in Spring 2017
Get Spinning With VM-Type Phono Cartridges
Audio-Technica’s new VM line of phono cartridges builds upon our history, dating back to the original A-T cartridges released in the 1960s. Nine new VM models include three different cartridges bodies and three different stylus shapes, to deliver optimized playback of all types of stereo, mono and 78 RPM records. Each model utilizes our patented V-shaped Dual Magnet design along with a host of modern improvements. The line-up is built around the 700 Series, 600 Series and 500 Series cartridge bodies, with various models utilizing one of three different types of styli – special line contact, elliptical or conical. The 700 Series delivers the highest levels of moving-magnet cartridge performance and includes three models: VM760SLC, VM750SH and VM740ML. The 600 Series features the VM610MONO and VM670SP cartridges, which are specially designed for the playback of mono and 78 RPM records, respectively. The 500 Series cartridges provide superior audio quality and outstanding value and includes four models: VM540ML, VM530EN, VM520EB and VM510CB. The full line of VM-Type phono cartridges will be available in February 2017.
NAMM2017 took place from January 19th to January 22nd and over 100,000 attendees from across the globe descended upon Anaheim, California for the biggest week in professional audio.
ATM350a Instrument Microphone Systems
Audio-Technica’s full line of ATM350a Instrument Microphone Systems were on display, allowing visitors to get a first-hand look at how these mounting systems operate. Built for life on the road, the ATM350a is available in six distinct systems providing mounting solutions for a host of instruments including: pianos, drums, woodwinds, percussion and more.
Studio Headphone Packs
Audio-Technica’s new studio headphone packs allow everyone in the studio unmatched audio quality only M-Series headphones can deliver. The ATH-PACK4 includes one ATH-M40x and three pairs of the ATH-M20x, whereas the ATH-PACK5 includes one ATH-M50x and four pairs of the ATH-M20x. The ATH-M40x and ATH-M50x are ideal for the engineer behind the mixing board, while the ATH-M20x headphones are perfect for the musicians in the recording booth. Studio Headphone Packs will be available in February 2017.
Audio-Technica partnered with nAvTV as a title sponsor of the Gigabyte Dota 2 Challenge at Greenstone Mall in June 2016, the 3rd such event hosted in Gauteng’s biggest shopping malls. South Africa’s top Dota 2 teams battled it out for a place in the finals at Cradlestone and for a share of the R150 000 prize pool.
Audio-Technica BPHS-1 Broadcast Headsets helped the live commentary team sound their best in the venue and on the live broadcast to thousands of eSports fans watching around the world. The competitors were kept isolated from the extremely noisy, bustling mall environment by Audio-Technica ANC9 Quietpoint Active Noise Cancelling Headphones. In this demanding environment the players were able to concentrate, perform at their best and communicate effectively with their teammates thanks to the ANC9’s superb noise cancelling technology.
For the uninitiated, it is estimated that eSports will account for revenues of $436 Million in 2016. South Africa’s presence in this new market is rapidly catching up to the rest of the world.
Overall the Audio-Technica microphones, headphones and cartridges employed in Spiritland’s signal chain help complete a mix of original analogue equipment, while also playing a part towards the output generated from the venue’s editing and streaming facilities.
Introducing Live Sound Series Headphones
Audio-Technica’s SonicFuel line was designed for active, daily use; providing ATH-AR3BTlisteners with outstanding value and an immersive listening experience you can take them anywhere. CES is proud to introduce the next generation of SonicFuel headphones with four new models including the on-ear wireless ATH-AR3BT, on-ear ATH-AR3iS, in-ear ATH-CKR50iS and in-ear ATH-CKR30iS.
Get Spinning With VM-Type Phono Cartridges
