ApexPro to advance pro-AV market in Southern Africa at ISE 2023
ApexPro’s director of sales, Brendan Venter, will be attending ISE 2023 to cement existing relationships and create new opportunities to distribute world-class pro-AV products across Southern Africa.
Integrated Systems Europe (ISE) is the world’s largest exhibition for AV and systems integration professionals. Held annually, ISE attracts over 1,300 exhibitors and over 80,000 attendees from around the world.
ISE 2023 will open its doors on January 31 in Barcelona, Spain. The event will feature a wide range of technical presentations, workshops, demonstrations, and a large exhibition floor with the latest AV and systems integration products and technologies from the world’s leading technology innovators and solutions providers.
“The Southern African market is hungry for professional audio, visual, and integration solutions suitable for our unique environment. The event provides the perfect opportunity for us to find the manufacturers, solutions, and products that will fulfill the market’s diverse needs across verticals,” says ApexPro director Justin Acres.
ApexPro director Mark Malherbe concurs, stating, “With Brendan’s many years of industry experience and strong working relationships with our current suppliers, we are confident that he will use the opportunity presented at ISE 2023 to cement existing relationships and bring onboard new opportunities at this year’s event.”
Prosound, which will be celebrating 50 years in business this year, is the holding company of ApexPro. ApexPro was established in the early 2000s to serve as an independent distribution company for Southern Africa, allowing Prosound to focus on consulting and installation services to clients in the region.
“The Pro-AV market is emerging from a tumultuous time following the global Covid-19 pandemic. It’s a great opportunity to attend ISE at the start of 2023, as we see a strong surge in growth and investment from our client base in the post-pandemic economy. Business models have changed over the past two years, necessitated by the lockdowns and spurred on by the rapid expansion of connectivity infrastructure across the sub-Saharan region. People in the region are ready to adopt next-level technology, and we are excited to find and bring the products and solutions needed to drive these advancements forward,” says Brendan.
If you want to connect with Brendan at ISE 2023, kindly contact him at brendanv@apexpro.co.za.
