Contacta Systems, UK leaders in assistive listening technology, have appointed Prosound Pty as their South African distributor to help manage and drive growing demand for their products in the region.

With a near 50-year history in the supply, design and integration of AV technology, Johannesburg-based Prosound Pty will supply integrators, installers and venues across the country, and parts of central Africa, with Contacta’s hearing loops, RF, IR and window intercom systems.

Prosound Pty is the oldest audio specialist in the region. Founded in 1973 to support the live events scene, they were South Africa’s first dedicated audio specialists. They supplied AV equipment to the country’s biggest events, including Nelson Mandela’s homecoming and the 2010 World Cup, and now focus solely on the installation of high-quality audio, AV, lighting and staging systems. Their distribution arm, ApexPro, will stock Contacta products and support sales to the channel throughout the region.

Prosound Pty Technical Director, Mark Malherbe, said:
“We are excited to have established this partnership with Contacta. Assistive listening technology is a new market for us and it was important that we enter into it with a quality brand in terms of both product and support.
“Interest in assistive listening systems in this region is growing and this relationship gives us a real opportunity to spearhead accessibility for people with hearing loss.”

Contacta has a 52-year history in the assistive hearing sector. The Kent-based company design, manufacture, supply and install a unique range of high-quality British-made products worldwide.

Head of Business Development at Contacta, Ran Meyrav, said, “The history and experience Mark and his team have behind them make Prosound Pty the perfect choice for us. As companies, we are both focused on the experience for the end-user and ensuring that installations give them the very best listening experience.

“Through ApexPro, we are hoping to gain ideal access into this market. We know the demand is there and will now be able to reach out to it.

“It will be hugely beneficial to have a distributor on the ground and we look forward to a successful relationship.”