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ApexPro News

ApexPro Demonstration at the Fugard Theatre

Earlier this year, High End Systems launched a new addition to its family of automated framing fixtures – the SolaFrame 1000. ApexPro, the South African distributor of ETC lighting solutions, demonstrated the unit just weeks later in Johannesburg. Now, Cape Town has also had a chance to view the units in action, at a demonstration held at the Studio of the Fugard Theatre.

High End Systems was acquired by ETC two years ago, and we are seeing the early fruits of that union. Mathew Lewis, ETC product manager at ApexPro, tells us that “the first fixture that was conceptualised, developed, produced and released with those two research-and-development teams together is the SolaFrame 1000.”

“It’s the first fixture to mix the DNA of the two companies: the theatrical DNA of ETC and the rock n’ roll DNA of High End. The result is a really beautiful light that can do almost anything.”

Indeed the SolaFrame 1000 is an impressive beast. Boasting a 20’000 lumen output, a 470 Watt LED chip, full framing shutters, rotating and fixed gobo wheels, multiple colour systems, 12° – 40° zoom, animation effects “plus all the bells and whistles required by the modern LD,” the SolaFrame lives up to the rep. Lighting students and professionals alike gazed in wonder at what the fixture is capable of, particularly the strong, beautiful colours.

Available in Ultra-Bright and High CRI versions, the SolaFrame 1000 ships with a TM30 Filter that boosts the Ultra-Bright engine to 85+ CRI. Other features include Iris and Light Frost, Rotating Prism and High End Systems’ patented Lens Defogger System.

Also on display was the SolaFrame 750, the most compact framing fixture in the Sola Series family of automated tools. Featuring a compact footprint but a huge feature set, SolaFrame 750 is a perfect fit for smaller to medium-sized venues, and its 11’300 lumens can easily cut through the competition. With 6° – 50° degree zoom, a 270 Watt LED chip, rotating gobo wheel plus fully continuous animation and much, much more, SolaFrame 750 offers the widest array of effects currently available in a fixture of its size.

With all of this on offer, the SolaFrame series is ideal for the rental market.

“From a rental company’s perspective, they need something that can go and be an effect light in a corporate day, and then they need something that can do a theatrical show the next day. The problem has always been that you’ve then had to buy a beam light, a spotlight and a wash light… The idea behind the SolaFrame family is that it can be all of those in one. It can be a true, workhorse light.”

Also at the demonstration was the Source Four LED Series 2 Lustr, as well as the ColorSource fixtures. Using ETC’s x7 Color System, the Lustr combines a balance of up to seven colours to create evocative colour mixes that can use the full spectrum. A theatre was the perfect setting to view its capabilities, as, in Lewis’ words: “ETC’s heritage is theatre, so everything they do is really dedicated to being practical for a theatre environment.”

 “When the LED revolution hit, the colours wouldn’t always match, or there would be the dreaded flickering when you took it down to ten percent. ETC took their time coming out with their own LED offering, but when they did, what we have is a very high quality fixture.”

If you would like to know more about any of the above fixtures or book a demo, please contact Mathew Lewis at mathew@apexpro.co.za

ApexPro invites you to ETC EOS Family Console Training

Award-winning color tools. Advanced, granular control. From large-scale theatre to television, opera and dance, to academic, experimental and multipurpose venues, the Eos Family provides a sophisticated environment that feels like home.

Join us on 30 & 31 July for a 2 day course presented by SA ETC brand manager, Mathew Lewis. Please RSVP to rsvp@apexpro.co.za

Join us for HOG 4 console training

High End Systems’ Hog consoles pioneered the world of large scale automated lighting control. They have enduring loyalty from programmers worldwide. The Hog 4 was built around the way you work, which leads to legendary ease of use. Its tools are designed for programming efficiency, which means even advanced features like pixel-mapping and plot layout are optimized for programming speed.

An extensive range of consoles and accessories designed for markets of all shapes and sizes, all Hog 4 products use the same intuitive and powerful Hog 4 operating system software for seamless compatibility and total control of your show. The Hog 4 OS has proven itself on the world’s most demanding shows – but it also scales to small clubs and theatres.

Join us for our HOG 4 console training with special guest, Michael Mayler from Germany. Space is limited, please contact mathew@apexpro.co.za to RSVP.

Youth Month – Celebrating ApexPro’s Next Generation

Keith Karimi  |  ApexPro Sales

Keith became interested in the industry through music production & studio equipment while in high school.  He began with an internship in Marshall Music Woodmead while in Grade 10, handling brands like KRK, Arturia, Kaotica, and other studio orientated products.  He also produced while in school for local artistes like, Boyz N Bucks, Stilo Magolide, Maraza, The Big Hash & Shane Eagle to name a few.

In 2017 Keith joined ApexPro initially handling internal sales and supporting the Retail Sales Executive Neill Venter but has grown a client base of his own, focusing on studios and houses of worship sectors.

His favourite piece of kit is the DPA 6066. Packed in a 3mm capsule it has an IP54 rating, chic design, comfortable head-worn mounting design, it is a phenomenal headset delivering clear and consistent audio.  

After hours you will often find Keith in a recording studio.

Faye Mc Quire   |   ApexPro Sales

Having studied at Northlink College in Cape Town, Faye completed a two-year Legal Secretarial Diploma, after which she joined an insurance brokerage as an administrator. Eight years ago, she realised it was time for a change and sent her CV to an agency which brought her to an interview with Prosound. Justin Acres interviewed her and gave her the position of administrator for the Cape Town branch. Faye’s scope of works extended past administration and she made a natural move into a Sales position three years ago, upon the launch of ApexPro. Faye comments that, “You are always learning something new at Apex, it is simulating and get you out to see clients and not stuck behind a desk.” She says of the company directors, “They are always available to teach and advise and are very hands on.” She feels there are always opportunities for growth and development within the company. When it comes to representing the brands, her current favourite product is the Electro Voice Evolve 50.

“Who doesn’t like the elegance, easy to setup, fantastic sound and yet so affordable. Plus, less is more – right?”

Mathew Lewis | ETC Product Manager

Mathew joined ApexPro in February 2016. Before that he had spent most of his time out of the country on various international theatre tours, including Chicago, Sound of Music and Dirty Dancing, serving as Head of Lighting. It was there that he came into contact with the ETC Eos family of consoles for the first time and a love affair was born.

Having come off the road, Mathew now dedicates his time to spreading the good word about the excellent products on offer from ETC. In particular their ColorSource range of LED fixtures have proven very popular.

There is also the new and exciting development following ETC’s acquisition of High End Systems which means that Hog4 consoles and the excellent new SolaFrame series of moving lights are being represented through ApexPro as well. Mathew is currently enjoying seeing what these new products can do.

ApexPro invites you to the ETC / High End Systems Open Day

20 – 21 May 2019

ApexPro, in conjunction with Jeremy Roberts from ETC, will be hosting dedicated sessions for all new and existing ETC/High End dealers in order to provide skills and knowledge for all those on the ground selling and supporting this excellent brand.

As a valuable member of the ETC/High End family in South Africa, we would like to formally invite you to join us so that you can be empowered to make a success of your dealership.

Sessions will include presentations on ETC and High End, as well as product overviews and a chance to meet face-to-face with the ApexPro ETC team.

As ApexPro, we are here to provide the necessary support to help you and we encourage you to make the most of this opportunity as future discount structures will be influenced by attendance.

We look forward to seeing you there as we forge ahead in growing the ETC/High End brand in South Africa.

There are four available sessions for you to choose from:
Monday 20 May: 10h00-13h00 | 14h00-17h00
Tuesday 21 May: 10h00-13h00 | 14h00-17h00

Venue: ApexPro Offices, Unit 39 Hillfox Centre (lower level), Weltevreden Park, JHB
*light lunch time snacks will be served

We look forward to personally welcoming you to the South African ETC family as we help grow this fantastic brand together!

RSVP: rsvp@apexpro.co.za

ApexPro Demonstrates the New SolaFrame 1000

High End Systems, an ETC Company, recently launched the latest addition to the SolaFrame family of automated framing fixtures, the SolaFrame 1000. South African distributor of ETC lighting solutions, ApexPro, has demonstration units of the fixtures, just two weeks after its European launch.

Mathew Lewis, ETC product manager at ApexPro, spoke to ETECH at a demonstration of the new fixture, hosted at the University of Johannesburg Arts and Culture Centre on 06 March.

“The High End Systems Solaframe 1000 is the first product that is the result of the combined research and development of the High End Systems and ETC teams, following ETC’s acquisition of High End Systems two years ago,” explains Lewis.

SolaFrame 1000 is designed to be a workhorse automated framing fixture, which is highly versatile and can be used for both installation and rental markets, for medium-sized venues.

The Solaframe 1000 delivers 20,000-lumen output, full framing shutters, rotating and fixed gobo wheels, multiple colour systems, 12°-40° zoom, and animation effects, which is suited for all professional production environments. Lewis concurs, stating that “the fixture offers a good value proposition, as it is a high-end lighting fixture that is well suited for either the rental or installations markets and is competitively priced, especially if you look at its impressive range of features.”

Available in Ultra-Bright and High CRI versions, the SolaFrame 1000 ships with a TM30 Filter that boosts the Ultra-Bright engine to 85+ CRI. Other features include Iris and Light Frost, Rotating Prism and High End Systems’ patented Lens Defogger System.

ApexPro currently has demonstration units available at their Johannesburg offices. If you would like to find out more, or book a demo, kindly contact Mathew Lewis at mathew@apexpro.co.za or call him on 076 057 7571.

ETC’S Motorised Rigging Systems in SA

ApexPro, the local distributor of Electronic Theatre Control’s full range of lighting, control and automation technologies, recently hosted a brace of launches featuring ETC’s motorised rigging systems in Johannesburg and Cape Town. Nils Becker, the global ETC rigging products manager, spoke with ETECH during the Johannesburg leg of the launch, held at The University of Johannesburg in October.

ETC has been a global leader in the design and manufacture of lighting and rigging technologies for the theatre, film and television studio environments for more than 40 years, and has a well-established reputation for innovation, responsiveness and outstanding customer service. ApexPro, the distribution arm of Prosound, has a long-standing relationship with ETC, having distributed the company’s lighting and control systems for a number of years. With the rapid adoption of automated staging technology in theatres across the globe, ApexPro decided to invite Becker to introduce ETC’s innovative range of stage automation solutions to the South African market.

NEW POSSIBILITIES

In 2009, ETC introduced the Prodigy range of automation solutions: a new class of over-stage machinery systems that were custom-designed to meet the needs of medium-sized theatres, studios and corporate venues.  According to Becker, ETC’s Prodigy family enables smaller venues to access to motorised staging technology that, as little as a decade ago, was only accessible to the world’s largest and most affluent professional venues.

Prodigy hoists are built around a groundbreaking sloped drum, which makes for a smaller, lighter machine that fits into more places and requires less structural support. There are a variety of models, each of which can be installed in a number of configurations, with a slender design that enables close line-set placement.

All Prodigy hoists use ETC’s unique compression-tube technology, which allows the system to be connected to a structure with fewer brackets, independent of the loft-line placement. This technology cancels out the lateral forces usually created by traditional rigging systems, meaning it can reduce new-installation costs and allow for retrofits in spaces not traditionally designed for stage-machinery systems.

SIMPLICITY DELIVERS RESULTS

The Prodigy system requires an extremely simple infrastructure, as each hoist needs just one cable for power and one for control. A package of 24 machines only requires a single Cat5e cable to connect the hoists to the controller. Prodigy can include a low-profile cable-management system that cleanly hides cabling, as well as pantographs or traditional power options. They accommodate many circuits of power, including emergency circuits, and can contain DMX or network-based data communication.

ETC’s automation controllers deliver high functionality at an affordable price and have been designed with the end-user in mind. From the most basic QuickTouch series to the flagship Foundation controller, the user interface features easy-to-understand displays, such as current weight and position. Also, the system offers a range of installed and remote options to fit the specific requirements of the particular venue, enabling the end-user to execute set changes efficiently and effectively.

SAFETY STANDARDS

ETC’s commitment to safety means that operational safety is a priority of the design and everything in the load path is engineered in terms of a ten-to-one safety factor. The ETC Prodigy hoist has built-in sensors that constantly track, test and log information, such as distance travelled and weight load errors. Every model includes a slack-line sensor and load cell displaying the real-time weight, coupled with an intelligent profiling technology; each motor will instantly halt when it unexpectedly encounters an obstacle in its path.

“In response to increasing awareness about the importance of safety and risk reduction in the workplace, there is a growing aversion among universities, professional theatres and corporate venues to placing people on ladders and within fly rails to access equipment. As a result, there is a growing demand for affordable motorised rigging systems that make it possible for equipment to be lowered and adjusted, which is exactly what the ETC Prodigy range allows,” says Becker.

SCALABILITY

“One of the most important features of the Prodigy family is that it offers venues a highly scalable and customisable solution, that is easy to install and cost-effective to maintain. Also, the system is highly flexible and can be implemented in phases. A venue may invest in just two or three hoists to start with and add to the system as the need arises over the years. As a result, the capital cost of changing from a counter-weight to a motorised system can be managed over a number of fiscal cycles,” Becker concludes.

ETC’s Prodigy offers a package that is user-friendly, affordable to install and increases both the functionality and safety of flying equipment. The Prodigy family promises better access to your flown systems from an approachable interface, thereby making your venue safer and more efficient.

Kindly visit www.etcconnect.com/Products/Rigging-Systems for more information about ETC’s innovative motorised rigging solutions.

Anne Valentino inspires LDs in Johannesburg

Anne Valentino inspires LDs in Johannesburg

Anne Valentino inspires LDs in JohannesburgApexPro, the South African distributor of ETC Lighting, hosted a talk with Anne Valentino at the Market Square Auditorium on 13 June. The event was attended by an impressive number of young lighting designers, who were treated to a two-hour long presentation on the philosophies behind the development of modern lighting control consoles.

Valentino spoke with Pro-Systems Africa News following the presentation and shared with us her extraordinary professional journey in entertainment technology, spanning some 30 years. During her career, Valentino has taken the lead in developing some of the most renowned lighting controllers to enter the market and has been a true trail-blazer in the evolution of digitised lighting control.

Despite advances in gender equality over the past two decades, one cannot deny that the manufacturing and technology fields remain largely dominated by men. Valentino has set herself apart not simply as an outstanding woman but, more importantly, as an outstanding innovator and thought– a leader among her peers on the global stage.

Article from www.pro-systems.co.za

ETC’s Anne Valentino to talk lighting control in Cape Town and Johannesburg

ETC’s Anne Valentino to talk lighting control in Cape Town

ETC’s Anne Valentino to talk lighting control in Cape TownETC’s (Electronic Theatre Controls) senior controls product manager, Anne Valentino, will be conducting a talk about lighting control philosophies and the ideas behind what makes a good lighting console in Cape Town on 11 June. The event will be hosted by the manufacturer’s South African distributor, ApexPro, and takes place at the Artscape Arena Theatre from 1pm. The event will repeated in Johannesburg on 13 June at The Market Square Auditorium.

Ms Valentino has amassed 30 years of experience in lighting and entertainment technology, having worked for the likes of PRG as VP of marketing, Vari-Lite as director of marketing, and Strand Lighting as dimming and control product manager in addition to ETC where she has previously served as director of R&D. Throughout her career, she has been responsible for some of the most renowned lighting controllers to enter the market, including the early Strand consoles, the Vari-Lite Virtuoso and the ETC Eos family.

If you are interested in attending either event, RSVP with your name and contact information to mathew@apexpro.co.za before 6 June.