ApexPro, in partnership with local pro-AV supplier Six Dots, successfully launches HH Electronics in Gaborone, Botswana.

ApexPro, the distribution arm of the Prosound Group of Companies, headed to Gaborone, Botswana, to launch HH Electronics’ range of audio solutions at the Town Lodge Convention Center on February 27.

ApexPro took on the distribution rights of HH Electronics, part of the UK-based Headstock Group, for the sub-Saharan region late in 2022. “HH Electronics offers a versatile range of both portable and commercial audio solutions that are ideal for the African market,” says ApexPro’s HH Electronics product specialist, Simba Mukabeta. “The company’s products are designed by a passionate team of audiophiles in the UK, and offer scalable audio solutions, robust design, and high-quality sound at an affordable price.”

Based on the positive response the HH Electronics launch received from the local market in South Africa in late 2022, ApexPro teamed up with its partner in Botswana, Six Dots, to arrange a pro-AV Expo at the Town Lodge Convention Centre in Gaborone.

“We presented HH-Electronics’ Tensor and Tessen Series at the event, which was very well received by both professional and end users,” Mukabeta explains. “In sub-Saharan Africa, clients are looking for high-quality sound that is scalable, affordable, and, most importantly, able to withstand the harsh African climate. HH-Electronics delivers on all these fronts, and it’s a privilege to offer our Botswanan clients a solution that we truly believe in,” he concludes.    

While HH-Electronics is a new product in Botswana, ApexPro enjoys a long-standing relationship with pro-AV service providers in the region.

 “Over the past two years, our ability to visit our partners in sub-Saharan Africa has been severely curtailed due to travel restrictions imposed by the Covid-19 pandemic,” explains ApexPro company director Justin Acres. “We have long-standing partnerships with installation and rental companies in Botswana, who have come to rely on ApexPro to deliver world-class professional audio-visual equipment on time and within budget to support their projects in the region, despite the complexities of doing business in a developing market. In addition to relying on ApexPro as a distributor, clients in the region can lean on the expertise of the Prosound team as pro-AV installations and AV solutions providers, with 50 years of experience working in the region.” Acres points out.

“One of our goals this year is to reconnect in person with our partners in sub-Saharan Africa. In addition to strengthening our existing relationships in the region, we are determined to increase our already impressive African footprint in 2023. We want to ensure that Africa’s rapidly growing and underserviced pro-AV market can access the best, most fit-for-purpose AV technology through local distributors to ease the burden of doing business with overseas suppliers in the region,” Acres concludes.