Audio-Technica has announced a new addition to its flagship 50 Series studio microphone range – the AT5047 cardioid condenser model – at Prolight + Sound 2017.
Following the original AT5040 vocal microphone and AT5045 condenser instrument microphone, Audio-Technica’s new AT5047 broadens the scope of the line-up with its improved dynamic performance.
Based on the distinctive, four-rectangular-diaphragm design of the AT5040, the AT5047 is a cardioid condenser with a transformer-coupled output that delivers a noticeably smooth sonic character and ensures high SPL handling without the risk of overloading mic preamps or console inputs. With its ability to cope with wide variances in dynamic range, the new model is designed for outstanding performance on everything from brushed snare drums to powerful vocals, guitar amps to brass instruments.
In common with the rest of the 50 Series, the AT5047 is hand-assembled and crafted from aluminium and brass, with an internal shock mount that decouples the capsule from the microphone body. The elegant, custom-designed AT8480 mount, included with the AT5047, also ensures isolation from knocks and transmitted vibrations in the studio.
Supplied in a hard-shell carry case with die-cut foam compartments, the AT5047 has a recommended retail price of £3499 / €3999 inc VAT and will be available in Europe from summer 2017.
On the 21st of February Audio-Technica South Africa, distributed by ApexPro, officially launched the ATUC-50, an innovative new offering from Audio-Technica in the conferencing space. Audio-Technica’s Conference Business Development Manager EMEA, Sandra Kellerman, came all the way from Denmark to officially launch the exciting new ATUC-50 Digital Discussion System and offer in-depth training on its use and features. The event was held at the picturesque Blandford Manor conferencing venue in northern Johannesburg.
This new entry-level system has raised the bar for sound quality and speech intelligibility with its 24-bit/48kHz uncompressed digital audio and is extremely easy to use along with plug and play functionality. With a 5 year warranty the ATUC-50 offers reliable, clear and intelligible communication to significantly increase meeting efficiency and effectiveness.
Aadil Matwadia, National Sales Manager for ApexPro had this to say; “I really found the training to be very informative. It was very useful to see what we are up against in the market place with this system. The ATUC-50’s ease of set up and sound quality were the highlights for me”.
After two very successful training sessions in Johannesburg, Sandra went on to Cape Town where customers were again very enthusiastic about the system. We predict that the ATUC-50 will find many fans in South Africa as an easy to use, highly adaptable and great sounding system in the entry-level tier of conferencing.
The company’s complete ATUC-50 digital discussion system was also on display for the first time – with a variety of seminars on the ATUC-50 and general microphone specification and deployment occurring during the show.
The ATND931 Dante six-inch gooseneck microphone and ATND933 Dante hanging microphone are both available in a number of configurations, including black and white colour options and a selection of three polar patterns (cardioid, hypercardioid and MicroLine). All configurations come standard with the new ATND8734 ceiling-mount power module with Dante network output, offering a solution for integrating these new microphones with a Dante network without the need for a separate, standalone audio interface.
The ATND8734 comes equipped with an 80 Hz low-cut UniSteep filter, selectable for a flat response or low-frequency roll-off, as well as a three-position input gain level selector (+30 dB, +40 dB, and +50 dB) and green/red LEDs. All features may be configured and controlled remotely via third-party software.
ISE 2017 also represented the first showing of Audio-Technica’s complete ATUC-50 digital discussion system with the recently introduced ATUC-50INT interpretation unit. The ATUC-50INT received its first showing at ISE at the Audio-Technica booth.
Audio-Technica also hosted a seminar focused on the ATUC-50 on Friday 10 February. The seminar provided an introduction and guide to easy set-up, programming and system integration for integrators, end-users and distributors.
In addition, Audio-Technica technical director Zsolt Zold hosted two seminars as part of the InfoComm FlashTrack programme on Wednesday 8 February. The seminars dealt with microphone choice, performance and positioning for conference environments.
Prosound will be hosting a free Audio-Technica ATUC-50 Conference System Launch and Training Event
If you are a system integrator, audio-visual consultant, rental company or an existing or prospective conferencing system user, get your RSVP in for the launch of the exciting new Audio-Technica ATUC-50 Digital Discussion System. This new entry-level system has raised the bar for sound quality and speech intelligibility with its 24-bit/48kHz uncompressed digital audio and is extremely easy to use along with plug and play functionality. The ATUC-50 offers reliable, clear and intelligible communication to significantly increase meeting efficiency and effectiveness.
As well as an overview of the system’s features, this event will also feature more in depth training on its use. Please RSVP to vunene@prosound.co.za with your name, company name and the link to your website as well as the session time that you’d like to attend. Space is of course limited. We hope to see you there!
Audio-Technica took Las Vegas by storm at CES 2017 to unveil the latest and greatest in audio gear, ranging from phono cartridges to headphones to turntables.
Introducing Live Sound Series Headphones
Audio-Technica’s new line of headphones is designed to bring the concert experience with you everywhere you go. These new high-quality in-ear models utilize newly developed multiple-driver designs and additional innovations to deliver rich, powerfully immersive sound.
The Live Sound Series features five models, each furnished with an inline microphone and controller, as well as detachable 3’ 9” cables featuring their new A2DC (Audio Designed Detachable Coaxial) connector.
The ATH-LS400iS provides exceptionally detailed sound thanks to an innovative quad balanced armature driver design. The ATH-LS300iS features a triple balanced armature driver that provides powerful, efficient sound distribution and a smooth, even tonal balance across an extended frequency range. The ATH-LS200iS’ dual balanced armature design with a super-tweeter and a full-range driver delivers ultra high-frequency sounds. The ATH-LS70iS and ATH-LS50iS utilize their newly designed Dual Symphonic Driver, which aligns two full-range drivers in a single housing and powers them simultaneously, a configuration that yields a balanced sound with deep, articulate bass and clear midrange and high frequencies. The Live Sound Series will be available in Spring 2017.
Unveiling Sound Reality Hi-Res Audio Headphones
Music lovers and audiophiles seeking top-quality reproduction of their favourite music are in for a treat. Audio-Technica’s newest Sound Reality headphones were designed with the most critical listeners in mind. These new models allow listeners to fully enjoy the sonic benefits of high-resolution audio; it’s digital audio reproduction at its best. The Sound Reality series features six new models: the in-ear ATH-CKR100iS, ATH-CKR90iS and ATH-CKR70iS, the over-ear wireless ATH-DSR9BT and ATH-DSR7BT and the over-ear ATH-SR9. With such a wide range of models there’s something for every type of listener to enjoy. The ATH-DSR9BT Wireless Over-Ear Headphones with Pure Digital Drive made a splash at the show, receiving a CES 2017 Innovation Honoree Award from the CTA as well as a CES 2017 Editors’ Choice Award from Reviewed.com. The Sound Reality Series will be available in Spring 2017.
Meet the Next Generation of SonicFuel® Headphones
Audio-Technica’s SonicFuel line was designed for active, daily use; providing ATH-AR3BTlisteners with outstanding value and an immersive listening experience you can take them anywhere. CES is proud to introduce the next generation of SonicFuel headphones with four new models including the on-ear wireless ATH-AR3BT, on-ear ATH-AR3iS, in-ear ATH-CKR50iS and in-ear ATH-CKR30iS.
The ATH-AR3iS and ATH-AR3BT headphones feature a new dynamic driver with a powerful magnetic circuit to deliver impactful bass with extended frequency response. This new on-ear model is compact and foldable, making it perfect for life on the go. The ATH-CKR50iS in-ear headphones feature a redesigned shape that fits unobtrusively into the ear. The ATH-CKR30iS boasts a smaller-sized body and angled eartips, ensuring a comfortable fit for every listener. The newest SonicFuel headphones will be available in Spring 2017
Get Spinning With VM-Type Phono Cartridges
Audio-Technica’s new VM line of phono cartridges builds upon our history, dating back to the original A-T cartridges released in the 1960s. Nine new VM models include three different cartridges bodies and three different stylus shapes, to deliver optimized playback of all types of stereo, mono and 78 RPM records. Each model utilizes our patented V-shaped Dual Magnet design along with a host of modern improvements. The line-up is built around the 700 Series, 600 Series and 500 Series cartridge bodies, with various models utilizing one of three different types of styli – special line contact, elliptical or conical. The 700 Series delivers the highest levels of moving-magnet cartridge performance and includes three models: VM760SLC, VM750SH and VM740ML. The 600 Series features the VM610MONO and VM670SP cartridges, which are specially designed for the playback of mono and 78 RPM records, respectively. The 500 Series cartridges provide superior audio quality and outstanding value and includes four models: VM540ML, VM530EN, VM520EB and VM510CB. The full line of VM-Type phono cartridges will be available in February 2017.
NAMM2017 took place from January 19th to January 22nd and over 100,000 attendees from across the globe descended upon Anaheim, California for the biggest week in professional audio.
ATM350a Instrument Microphone Systems
Audio-Technica’s full line of ATM350a Instrument Microphone Systems were on display, allowing visitors to get a first-hand look at how these mounting systems operate. Built for life on the road, the ATM350a is available in six distinct systems providing mounting solutions for a host of instruments including: pianos, drums, woodwinds, percussion and more.
Studio Headphone Packs
Audio-Technica’s new studio headphone packs allow everyone in the studio unmatched audio quality only M-Series headphones can deliver. The ATH-PACK4 includes one ATH-M40x and three pairs of the ATH-M20x, whereas the ATH-PACK5 includes one ATH-M50x and four pairs of the ATH-M20x. The ATH-M40x and ATH-M50x are ideal for the engineer behind the mixing board, while the ATH-M20x headphones are perfect for the musicians in the recording booth. Studio Headphone Packs will be available in February 2017.
Victor Vermaak, Prosound’s church audio specialist, worked closely with First Love Generation in Ruimsig to design an audio system that would fulfill their requirements for their overflow/lecture room. In the end, he met and exceeded their expectations with an Electro-Voice solution incorporating Zxa1 powered speakers.
The system will serve to provide sound for video playback as well as audio from the main church. They went with the EV Zxa1’s to keep the same sonic character of the EV EKX used in their main church.
Other Prosound supplied equipment includes a Midas M32 console, Audio-Technica 3000 series wireless belt pack systems with DPA D-fine headset mics as well as Audio-Technica 3000 series handhelds.
The company’s complete ATUC-50 digital discussion system was also on display for the first time – with a variety of seminars on the ATUC-50 and general microphone specification and deployment occurring during the show.
This article is originally from 
Introducing Live Sound Series Headphones
Audio-Technica’s SonicFuel line was designed for active, daily use; providing ATH-AR3BTlisteners with outstanding value and an immersive listening experience you can take them anywhere. CES is proud to introduce the next generation of SonicFuel headphones with four new models including the on-ear wireless ATH-AR3BT, on-ear ATH-AR3iS, in-ear ATH-CKR50iS and in-ear ATH-CKR30iS.
Get Spinning With VM-Type Phono Cartridges
Victor Vermaak, Prosound’s church audio specialist, worked closely with First Love Generation in Ruimsig to design an audio system that would fulfill their requirements for their overflow/lecture room. In the end, he met and exceeded their expectations with an Electro-Voice solution incorporating Zxa1 powered speakers.