In the world of audio equipment, finding a robust product, that delivers professional results, and offers ‘bang for your buck’, is a tall order for most audio professionals operating in the Bloemfontein region.


Nico Greyling, the manager at Toms Bloemfontein, recently had the opportunity to discover the HH Electronics brand. This UK-based audio manufacturer has been designing and manufacturing audio equipment for the professional market for more than 50 years and is distributed by ApexPro. In a recent interview, Nico shared his thoughts on the HH Electronics range, and shed light on who might find it most appealing.


The proof is in the experience

Nico’s journey with HH Electronics began when Neill Venter of ApexPro, the local distributor of HH Electronics in Southern Africa, visited him in Bloemfontein and supplied a demonstration of the gear earlier this year.


This hands-on experience left a lasting impression on Nico, and when asked about his first impression, Nico said he was instantly impressed.

With 31 years in the music industry, Nico’s perspective carries weight. He’s seen countless brands and products come and go, but what stood out to him about HH Electronics’ range was its solid build and, most importantly, its sound quality. He noted that it didn’t have that “over-processed sound often found in new active speakers.” Instead, it delivered a solid, unprocessed sound that audiophiles and industry veterans would appreciate.

So, who is the ideal user for this product? According to Nico, the HH Electronics catalogue caters to a diverse audience but shines brightest in the hands of those who appreciate high-fidelity sound. “Your typical HH Electronics buyer would be someone with extensive experience in different brands of speakers, someone hunting for quality and a high-fidelity sound,” he explained. “While it can work for anyone, those with finely tuned ears will truly appreciate what this speaker has to offer.”

Who is the ideal market for HH Electronics Solutions?

When it comes to markets, the HH Electronics range is versatile. It can find a home in bands, churches, schools, and more. Nico emphasized its suitability for the Houses of Worship market, particularly with the TNA series. “This speaker provides a fantastic sound quality without the need to push it to its limits. In many Houses of Worship environments, this is a significant advantage as it ensures clear and full sound without excessive effort.”


Ian Wright, International Sales Director for the Headstock Group adds: “It is great to see a range of our HH Electronics product being stocked by Toms, an incredibly well-respected retail chain in the African market. We appreciate the support from the group, and it’s great to hear that they are happy with the quality, value and performance of the range. We trust that HH Electronics will continue to fill a gap in the market for Toms, and result in many satisfied customers in the years to come, and we look forward to a long and fruitful association.”

In conclusion, Nico states: “All that I can say is come and experience it because, you’ll never really know what it sounds like until you experience it first-hand.”

About Toms – Bloemfontein

Since 1978, TOMS – The Only Music Shop has been a go-to destination for both budding and professional musicians, offering a wide selection of high-quality instruments and pro-audio gear from esteemed brands at competitive prices. The knowledgeable sales and management team are renowned for their exceptional service, catering to the needs of every customer with their deep understanding of music products. The TOMS store in Bloemfontein, which opened in 2009, has contributed significantly to the area’s vibrant music scene, earning patronage from well-known artists like Brendan Pyper and Zak Steyn, and upholding the company’s commitment to deliver the finest the music industry has to offer.

Toms Bloemfontein is open for business on Mondays from 8:30 AM to 5 PM and Saturdays from 9 AM to 1 PM. Nico and his team welcome everyone to their store, where they have an extensive range of HH Electronics gear available for test listening sessions.

If you’re in the market for high-quality audio equipment that’s both solid in build and sound, pay a visit to Toms Bloemfontein. Nico and his team can’t wait to introduce you to the impressive HH Electronics range and help you find the perfect audio solution for your needs.